Students who complete MGT301, Principles of Marketing, will have a thorough understanding of marketing principles, strategies, and procedures. Designed with intermediate learners in mind, this course delves into the basic ideas that support the marketing function inside businesses and how it adds value for stakeholders and customers.
MGT301 explores the fundamentals of marketing, which include recognizing, projecting, and meeting the needs and desires of consumers via the exchange of products, services, and concepts. In order to learn more about subjects including product development, price, distribution, promotion, targeting, positioning, market segmentation, and marketing research, participants set off on an adventure. Participants acquire knowledge of the essential components of the marketing mix and how to apply them to the creation of successful marketing strategies through theoretical training and real-world case studies.
Learners in MGT301 gain an introduction to marketing's function in the larger corporate environment, as well as how it affects customer relationship management, innovation, business strategy, and branding. Participants gain knowledge about how creating and carrying out effective marketing campaigns requires a comprehension of customer behavior, market trends, and competition analysis. They also learn how, in today's fast-paced and cutthroat market, marketing supports organizational expansion, profitability, and sustainability.
In MGT301, the applications of marketing principles are examined in a range of industries and sectors, such as digital marketing, business-to-business (B2B), consumer goods, services, and international marketing. Participants gain knowledge about how marketing tactics are modified to address the particular requirements and difficulties of various markets, cultural contexts, and customer groups. They also learn how new trends and technology, like artificial intelligence, social media, and data analytics, are changing the marketing scene and giving businesses new ways to engage with their clients and expand their operations.
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